CharterMax

Welcome to our humble CharterMax web page!

CharterMax is a system which is developed, hosted and supported by SoftMax Software Solutions, which is based in South Africa.

Some air charter operators develop their own systems, which can be based on spread sheets, or could even be a collection of customizable generic apps, and this typically initially works well for them. But, typically once they start growing, the in-house systems start taking strain, as they cannot handle the volumes, or the process flow inefficiencies start becoming a limiting factor, or the systems cannot be further developed quickly enough to keep up with the changes. And sometimes it just makes more financial and operational sense to outsource.

With SoftMax being dedicated to software development, we can quickly resolve problems. The air charter industry is a dynamic environment, and it is therefore important to have a service provider that can respond quickly to industry changes and change requests.

There are other air charter systems available, but we have found that CharterMax does have an edge in being able to accommodate specific requirements. CharterMax also has an edge within the South African context as it is a system developed within South Africa, for South African operators. Some systems from international vendors are admittedly very comprehensive, but also very expensive. Due to time zone differences, foreign support is typically slow. Foreign systems have also been developed primarily according to foreign aviation authority rules, which can make them difficult to adapt to local regulations, if at all possible.

Even though CharterMax has been developed primarily for South African air charter operators, it has been and can be adapted for air charter operators outside of South Africa.

We are big enough to get the job done, and to provide a good product with good support, but we are small enough to value each individual client. Being relatively small also means that we are able to remain flexible, and therefore we are well positioned to accommodate the different requirements that different clients may have.

We do not offer online sales of CharterMax. We do not even have a generic demonstration of CharterMax. We consider it more important to meet with you, to familiarize ourselves with your specific requirements, and to then set up a demonstration that matches your needs and with data you can relate to.

Each new prospective client is viewed as the potential beginning of a long-term commitment and a mutually beneficial relationship. We want to be sure from our side that CharterMax will fulfill your specific requirements, and we want to be sure that you are happy that CharterMax will do what you need, before you make a commitment.

We are blessed in that CharterMax has attracted a solid client base over the years. CharterMax started small, in the year 2000, but the system and client base has steadily and continuously grown over the years. The client base has grown purely by word of mouth and repeat business.

It has been (and still is) a privilege to work with good people within the industry. It has been a privilege to see CharterMax grow from humble beginnings to the comprehensive system it is today, which would not have been possible without the valuable support of our clients.